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Going global? Ensure your slogan, key message, product name or website represents your brand’s voice in the local market.
In order to tailor your marketing content to speak to a global audience, the onDemand Cultural Assessment service will give you our expert advice on your product name, slogan, or website to ensure it will properly service the local, cultural or demographic customers’ needs in the new market. Your international success depends on how well your brand or product is perceived by local customers. Leaders in the industry know exactly how to cope when entering into new geographies. Learn from the best and rely on us to achieve success on a local level. onDemand Cultural Assessment is designed to help you reflect your specific voice in different countries and enable your customers to experience the full potential of your products and services. Our in-country reviewers will penetrate the local market quickly, perform rigorous research, and within days, you will get a clear response. Leaders produce locally but manage globally – use Cultural Assessment to do it efficiently.
WHY DO I NEED IT?
Does your project require research of the local culture? Do you own a business and would like to adapt your project into an individual or regional market? Would you like to evaluate whether colors, symbols, numbers are appropriate or names and terms have any negative or positive connotations while launching your product or website on different countries? Would you like to sell your product all over the world with a local touch? All is possible. Choose Lionbridge and we will meet your need when going 'glocal'. CONTACT US TODAY!
Cultural Assessment is easy to use - simply upload the filled in TEMPLATE, choose your source and target languages, get an instant quote and place your order in minutes.
You may also easily incorporate your request with our TRANSCREATION service to ensure your product description is creatively translated and adapted to resonate in the target market.
Explore the tabs below to see language options, accepted file types and more information about this service. Click the Chat Now button if you need help or have any questions.